By Denna Bowman
Tyresafe, the UK’s leading online tyres safety organisation, is proud to announce that Yokohama has extended its commitment to their cause.
The tyres manufacturer has upgraded from being an associate member of the group to taking a more active role as a full member – which includes taking a seat on the TyreSafe board.
Stuart Jackson, chairman of the not-for-profit group, said: “We are delighted that Yokohama has upgraded to full membership of TyreSafe and we look forward to their increased involvement.
“Their decision shows that TyreSafe is making a genuine contribution to improving road safety and delivering fantastic value for its members. With its wealth of knowledge and sector expertise, I am confident that Yokohama’s involvement will help our campaigns become even more effective.”
Yokohama’s experience will be used to assist and support a wide range of campaigns from TyreSafe.
While it is best known for its motorsport and high performance tyres, it also develops products for vans, 4x4s and produces a range of ‘green’ tyres.
Its products have been chosen as original equipment by some of the world’s leading vehicle manufacturers such as Lexus, Mercedes-Benz, Toyota and Volkswagen, who are all also members of TyreSafe.
David Seward, managing director of Yokohama HPT Ltd, paid tribute to the safety organisation. He said: “Tyresafe has quite rightly gained an enviable reputation, delivering the message of tyre safety to a wide audience and as a consequence, our roads are a safer place.
“Yokohama is therefore proud to have become a full member and we look forward to our increased participation.”