The renowned Michelin Green Guide – which sports the company’s famous Bibendum tyre man logo – has expanded its famous stable of tourist books to include Japan.
The French tyres company, whose name is now synonymous with outstanding guide books, has picked up on the fact that Japan is becoming a cultural force, especially among the youth.
With its manga, animated films, video games and sushi, it’s the world’s second largest exporter of cultural goods (no prizes for guessing the US is No 1), with tourism figures soaring to 8,351,600 in 2008.
The ‘Visit Japan Campaign’ has set a target of 10 million visitors to the country in 2010 – so they’re getting there.
But if you’re heading off to Japan and are thinking of sticking a guide in your suitcase, you might want to wait until September – when the English translation is scheduled for release!
With 18 titles to choose from, spanning from Naples to Tokyo, The Michelin Guides are the International reference for hotel and restaurant information.
As Michelin itself states: ‘Our entire mission focuses on improving mobility for customers. Whether you use our tyres or our travel products, you can rest assured that Michelin helps your journey go smoothly.’