Falken tyres has been chosen as an original equipment manufacturer (OEM) for the newest Volkswagen Polo.
The sixth-generation of the popular supermini will be supplied with Falken’s top models. The tyres selected are the Azenis FK453, Sincera 832A Ecorun, Ziex ZE914A Ecorun and the Eurowinter HS449 winter tyre.
Christian Stolting, Key Account Manager OE at Falken tyres Europe, welcomed the news. He said: “The range and attributes of our tyres complement the broad requirements of the VW Polo. From tyres for drivers seeking a sporting ride through to tyres for drivers whose priorities are energy efficiency and mileage, we will deliver tyres to suit every application.
“We offer an extensive portfolio of tyres that regularly convince independent testing organisations as well as being praised by drivers themselves and we are naturally delighted to hear that this has been underlined by VW. We see the decision as confirmation of our consistent high performance in both development and production.”
Why are OEM awards important?
It cannot be stressed enough how important these OEM awards are for tyre manufacturers, such as Falken tyres. When the time comes to buy a replacement tyre, many motorists simply choose to replace like-for-like. This is usually determined by whether they are happy with how the vehicle has performed and the comfort of the ride.
To this end, enormous sums of money and vast amounts of time are invested in tailor-making tyres which are designed and customised in terms of size, technology and seasonality to be a perfect fit for the performance of the car they are created for. Furthermore, if the vehicle owner is satisfied with the tyre and orders a replacement when the time comes, this is money in the bank for the tyre company.
However, in order to secure this future business, the tyre manufacturers have to ensure they are producing tyres worthy of loyalty. This benefits ensures standards are kept high, benefitting vehicle owners.
Denna Bowman, Head Office