The credit crunch has delivered a sharp increase in UK sales for the mid-range tyres brand Falken.
The Japanese brand is reporting a 30% rise in demand in 2008 ‘making Falken in the UK the largest growth area for Falken in Europe if not the world’.
And the tyres firm is confident its products will be even more appealing to consumers as the recession deepens and prompts premium customers to opt for more competitively priced alternatives.
Proud of its success and solid reputation, Falken Brand manager Jon Limmer, said: ‘We have seen some brands enter the mid range sector, but a couple of mugs, key rings or baseball hats does not make a tyre mid range.
‘This takes time to develop and the history of Sumitomo, the sixth largest manufacturer in the world and producer of Falken, goes back nearly 100 year.’
Falken is credited within the tyres industry for capitalising on the significant growth in the UK sales of mid-range brands last yea.
Its new asymmetric range and dealer programme has been described as bringing ‘exceptionally competitive prices for a brand of premium quality heritage.’