When Michelin tyres signed up to support the United Nations Decade of Action for Road Safety initiative last week, it marked the launch with a host of events to engage its UK staff.
Employees at the Stoke-on-Trent site got the opportunity experience the dangers of driving under the influence of alcohol with the help of a Mario Cart Wii driving game simulator and a special pair of ‘beer goggles’ provided by Staffordshire County Council’s road safety department.
Meanwhile, staff at the Ballymena site in Northern Ireland subjected themselves to the challenge of taking the official driving theory test and an experienced team of tyre technicians from the site also carried out comprehensive tyre assessments on all vehicles parked in the factory car park that day.
And at the Dundee factory the official car of the Lord Provost John Letford was the first vehicle to be checked using the new Bib Gonfleur airline – which is in the shape of the iconic Michelin Man and is now available for free public use on an ongoing basis.
Eric Le Corre, Michelin UK’s managing director, said: “The UN’s Decade of Action for Road Safety initiative is about all governments, agencies, organisations and companies like Michelin working towards a common goal of saving lives and making roads safer.
“By holding events such as this with employees, we can help communicate the road safety message and get our employees to think about the actions and decisions they can take personally to minimise the risk of serious accident and encourage safer driving.”
Denna Bowman, Head Office