Michelin has announced that its Primacy high performance tyre proved to be a popular choice for car manufacturers in the year following its initial production. The company claims that the Michelin Primacy tyre has been approved as OE for 13 new vehicles, with OE agreements covering a diverse range of automotive vehicles. Michelin claims that its tyres are featured on at least one model in every vehicle category of the 2007 car market, including saloons, minivans and sports coupes.
Some of the cars sporting Michelin Primacy high performance tyres in 2007 include the Audi A3, A4 and TT, the Ford Galaxy and Mondeo, the Citro? Picasso, the Kia Cee’d and Opirus, the Lexus GS, the Toyota Auris, the Peugeot 607, the Volvo S80 and the Renault Laguna.
As well as its pleasing popularity with car manufacturers, the Michelin Primacy tyre has attracted a satisfying amount of media attention. The tyre was introduced to the market with a bold claim from Michelin, who advertised it as having a 25 per cent longer tread life than its competitors in the premium range. This statistic was provided in 2005 by the German firm, T? S? Automotive, after tyre tests were conducted and found the Michelin Primacy to stand out from other leading brand tyres.