Tyre maker Dunlop is working flat out to meet demands for its hand-finished racing tyres, despite the economic gloom.
And the company, which has always maintained that what is learned on the track is applied to the road, predicts increased demand for the future.
Workers at the Fort Dunlop plant in Birmingham, which employs more than 300 technicians and craftsmen, are being kept busy staying on top of order schedules.
The factory produced more than 200,000 specialist high-technology tyres for motor racing and motorcycling teams last year and predict increased sales figures for 2009.
The economic downturn has had a knock-on effect in the world of motorsport, but, according to the tyre manufacturer, more people race on Dunlop tyres than any other brand in the UK.
Jean-Felix Bazelin, General Manager of Dunlop Motorsport Europe, said: ‘Tyres made at our Birmingham plant will be chosen by top drivers and riders to compete on some of the most exciting vehicles and race circuits in the world.
‘Dunlop is specified as the ‘standard’ tyre in many competitions.’