Bridgestone tyres are counting on a Mexican Wave of good publicity when they sponsor tomorrows Super Bowl XLIII Halftime Show starring Bruce Springsteen.
‘When it comes to getting your message out there, no advertising opportunity compares to the reach and impact of the Super Bowl,’ said John Baratta, president of Bridgestones consumer replacement tyre sales operations in the US and Canada.’
Bridgestone is also paying around $6 million for two 30 second ads, one featuring Mr and Mrs Potato Head, the second takes viewers to Saturn’s largest moon.
Mr Baratta added: ‘The commercials we’ve chosen use humour, iconic characters and some pretty amazing effects to entertain, all while showcasing Bridgestone products and their performance.’
As the global car industry comes under massive strain during the worldwide recession, eyebrows have been raised over Bridgestones massive marketing budget for the event.
Industry folk have been asking whether marketing budgets should be the first to be slashed in a bid to survive the economic downturn.