Falken Tyres has a double cause for celebration after its announcement that it has been chosen to supply OEM factory fit tyres to the Volkswagen Up! city car.
The contract is a great coup for the Japanese tyres manufacturer, but it is also the first time a European car manufacturer has committed to Falken’s high performance products and selected it as an OEM supplier.
The VW Up! will be fitted with Falken’s Sincera SN831A 165/70R14 81T, a tyre tailored to the requirements of the novel city car.
Markus Bögner, Sales Director Falken Tyres Europe, said: “Falken Sincera SN 831A is the perfect all-round tyre. Safe and durable, it offers excellent driving comfort at low noise and is the ideal choice for urban drivers.
“Our partnership with the VW Group is also confirmation of the high quality of our tyres and the rising acceptance of our products by the European market.”
Falken announced the news at the 2012 Reifen Tyre Show in Essen.
Denna Bowman, Head Office