GT Radial to Extend Champions Hockey League Partnership
After a successful initial season, GT Radial has extended their tenure as Official Tyre Partner of the Champions Hockey League (CHL). Labelled as the greatest ice hockey competition in Europe, GT Radial are set to continue promoting their brand across the European continent – particularly within northern, eastern, and central countries where ice hockey is a national sport.
The brand are set to receive advertising across all games as well as having its logo present on official media backdrops, tickets, the CHL website with usage of the CHL emblem, on-site promotions and additionally on tailored digital activities.
Furthermore, GT Radial will also receive its own branded merchandise which includes, pucks, ice hockey jerseys as well as a STIGA sports equipment game. They are planning to use all items at their disposal, including social media promotion, for the enjoyment of customers and fans alike.
Stefan Brohs, Marketing Director – Europe for Giti Tire, manufacturer of GT Radial, commented: “Our first season was a great success, not just across all measurable marketing objectives but the hugely positive response we received at the games. Continuing this winning approach is a positive plan of attack.”
Martin Baumann, CEO for Champions Hockey League, further echoed this sentiment: “Any partner is only as good as their time and enthusiasm, GT Radial has embraced the CHL and in turn the fans have embraced the brand. They will definitely be more impactful on the event experience going forwards.”
The season is scheduled to begin in September 2022 and will run until February 2023. With 32 teams from 13 leagues playing a total of 125 matches, this will give the brand a steady stream of awareness across TV, print, radio and online through both the official CHL website and also on social media.
Some specific upcoming marketing is said to include a focus on GT Radial’s WinterPro2 Sport, a winter tyre which has been developed for the UHP (Ultra High Performance) market. The choice of a UHP tyre for this is no coincidence, as GT Radial believe it shares an intrinsic link with the speed and precision seen in each and every ice hockey game delivered by the Champions Hockey League.
When the partnership between GT Radial and the CHL was originally announced back in May 2021, Brohs highlighted it is “a perfect fit between GT Radial and the CHL, both brands embrace an exciting, dynamic and fast-moving personality and both brands know how to deliver an exhilarating product”.
To view our range of GT Radial tyres, click here.
