GT Radial Completes Season With Champions Hockey League
After a successful eight month run, GT Radial is celebrating a successful initial season as the Official Tyre Partner for the Champions Hockey League. A number of GT Radial distributors as well as customers enjoyed the league’s nail-biting finale – the climax of what was an excellent season for the sport.
Taking place at the home of Swedish finalists Rögle Ängelholm, the final game marked the end of the eight-month campaign which saw GT Radial partner with Europe’s leading ice hockey tournament. The season ran from August 2021 until the last game on 1st March 2022. It encompassed 32 different teams from 13 national leagues and there were 125 matches in total throughout.
During this time, GT Radial received widespread coverage on TV, radio, print as well as online. This in turn created an increase in awareness of the brand as well as a spate of content which added to their digital marketing reach. Taking place largely over autumn or winter months, this went a long way in showcasing GT Radial’s winter portfolio.
Visible during each of the 125 matches played throughout the season, GT Radial’s name could be seen on backdrops, matchday tickets, as well as the official CHL website. Not only this, but it also appeared on hockey pucks and jerseys.
The thrilling final game, which was watched in 36 different countries around the world, finished with Swedish Rögle Ängelholm victorious, beating Finnish side Tappara Tampere 2-1.
Stefan Brohs, the Marketing Director – Europe for Giti Tire (manufacturer of GT Radial) stated that: “Our initial season with the CHL has been successful, both in terms of distributor and customer engagement and a rise in brand awareness, especially in northern region countries where the game is a national sport.
“In all our partnerships we aim to be actively involved in all elements, and the CHL has been massively supportive in welcoming all our plans and ideas, many linked to digital marketing, to ensure we obtained the maximum marketing return-on-investment. “We said at the outset of the partnership that there’s a perfect fit between GT Radial and the CHL, both brands embrace an exciting, dynamic and fast-moving personality and both brands know how to deliver an exhilarating product.”
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