Giti Tire and Sparco to Sign Co-Branding Agreement

Giti Tire, a leading tyre manufacturer, is teaming up with Sparco®, a world-renowned manufacturer of motorsport safety systems and racing equipment, in a multi-year global co-branding agreement. The partnership will focus solely on the Giti brand, with the tagline “Giti – Powered by Sparco®” set to appear on the sidewall of key UHP sizes from 2024.

The agreement will cover several areas, including the development of high-performance tyres for sports cars and SUVs, as well as the availability of Sparco leisure clothing for Giti distributors and customer-facing dealers. Additionally, Giti’s established esports activities will also have access to Sparco’s comprehensive range of gaming equipment, technical clothing, and solutions.

Founded in Turin, Italy, in 1977, Sparco® has a long-established history in motorsport and has developed a reputation as one of the best performance-level manufacturers in the segment. With over 300 global partnerships with leading motorsport players around the world, including Red Bull Racing and McLaren in Formula 1, Sparco® is a supplier to many prestigious manufacturers, including Lamborghini, Ferrari, Bugatti, Ford, Stellantis, Dallara, and many others.

Giti Tire is one of the largest tyre companies in the world in terms of both volume and revenue, with a brand portfolio that includes Giti, GT Radial, Runway, and Dextero. The company offers a complete product range, including passenger car, SUV, van, light truck (PCR), heavy truck, and bus (TBR).

The partnership between Giti and Sparco® is founded on their shared philosophies and values of ‘racing, performance, continuous safety, and sustainability.’ Both companies are committed to working together for the betterment of people and the planet, with an agreed commitment to ethical and environmental credentials. The exclusive partnership will bring countless opportunities for both companies, creating a bridge between their core businesses and driving each other to greater excellence.

Stefan Brohs, Marketing Director – Europe for Giti Tire, said, “We will be using these core values to really drive each other to greater excellence,” adding, ” The philosophy of both business couldn’t be more aligned with safety, performance, research and development and sustainability.” Chris Bloor, International Sales and Marketing Director for Giti Tire, also expressed his excitement about the partnership, stating, “This exclusive partnership will bring countless opportunities for both companies, and we cannot be happier.”

Niccolò Bellazzini, Brand Manager at Sparco®, expressed his satisfaction with the partnership, saying, “The idea of a partnership with Giti for the development of an ultra-high-performance tyre range allows us to create a bridge with our core businesses,” adding, “We are very satisfied we were able to favour such an important agreement that completes our presence in the automotive world.”

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