The annual Tyre Safety Month campaign kicked off yesterday with UK drivers being asked: When did you last do it? Ideally, the resounding response will be at least once a month and before long journeys.
The cheeky question is a reminder to motorists about the importance of tyre maintenance and the need to practice safe tyre checks – not just during Tyre Safety Month, but all year round.
Stuart Jackson, chairman of the leading tyre safety group which is the driving force behind the campaign, explained: “This Tyre Safety Month, we are hoping our tongue-in-cheek campaign will encourage local people to tell us when they last did it and where, and to think about how often they check their tyres.
“Research shows there is still much to be done in changing motorists’ attitudes to tyre safety – with one in five drivers having never checked their tyres and nearly 10 million dangerous and illegal tyres likely to be driven on Britain’s roads this year.”
The month-long series of events raises awareness of the importance of tyre safety to road users both locally and nationwide and is wholeheartedly supported by the fire and police services, Highways England, along with road safety organisations and car, van and tyre manufacturers and retailers.
etyres is committed to improving tyre safety awareness and regularly demonstrates to customers how quick and easy it is to stay on top of tyre maintenance.
Denna Bowman, Head Office