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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Green Tyres
Lunar Tyres »

Tread Depth

Reading: Tread DepthTweet This: Send Page to Twitter

By Andrew Williams,
Contributing Editor

In the interest of safety, leading figures in the tyre industry are requesting manufacturers to implement new standards in tyre-tread depth. Ashley Croft, Chairman of the NTDA?s Tyre Wholesalers Group, has called on suppliers to recognise that a minimum 3mm tread is safer than the current legal level of 1.6mm.

Mr Croft drew attention to a recent law suite in the United States, where Michelin North America are contesting a $32.4m settlement in favour of a driver who was paralysed following an accident in a car that skidded on a wet road, after new tyres were fitted to the front of his vehicle instead of to the rear.

This increased tread depth would improve handling and safety, especially in wet conditions. Government statistics highlight the importance of the issue. Figures for 2004 reveal that 20% of serious or fatal accidents involved skidding in wet conditions.

Two road safety organisations, BRAKE and Green Flag, have added their support to the campaign, claiming that an increase in tread depth law to 3mm would have a huge impact on road safety. Leading insurance company Norwich Union have also added their support to the claim.

Mr Croft praised the proposed EC Regulation requiring labelling and marking to grade rolling resistance and wet-grip performance. He stated that such grading would enable consumers to make a more informed choice at the time of tyre purchase.

For sometime ETYRES have been keen supporters of this change. For a dramatic illustration of the importance of tread-depth watch our safety video, where Vicki Butler-Henderson gives a graphic demonstration of the differing wet-grip performance between tyres with the minimum legal tread-depth and those with the preferred 3mm of tread.

We believe safety is paramount, and it is pleasing to see that the leading figures in the industry are now moving in this direction.

This entry was posted on Wednesday, January 30th, 2008 at 12:56 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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