Michelin tyres play a key role in defining the new Peugeot 308

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Michelin tyres is playing a key role in the defining the overall performance of the new Peugeot 308, for which it is supplying two different tyres as original equipment.

The Michelin tyres will offer strategic support to the overall performance of the new vehicle, which makes its public debut at the IAA motor show in Frankfurt, in terms of energy efficiency, dynamic features and weight reduction.

The updated model will be available with two different Michelin tyres as original equipment; models delivered with 15 and 16-inch rims will be fitted with the Energy Saver +, while the Pilot Sport 3 will be mounted on 17 and 18-inch rim versions.

The co-development project carried out by Michelin and PSA Peugeot Citroën engineers for the new Peugeot 308 was guided by a commitment to providing drivers of the new model with tyres that enabled them to get the most out of their car.

Mike Bundick, Original Equipment Marketing Director for Michelin, commented: “The close-knit strategic partnership between Michelin and PSA Peugeot Citroën teams is readily apparent today in the new Peugeot 308. The 15 and 16-inch MICHELIN Energy Saver + tyres and the 17 and 18-inch MICHELIN Pilot Sport 3 tyres support the new model’s performance in terms of road holding and steering precision. As a result, they play a significant role in improving its energy efficiency while delivering outstanding safety and total mileage. Taken as a whole, this is the result of the MICHELIN Total Performance strategy.”

Laurent Cléro, Technical Account Manager in charge of the co-development of Michelin tyres for the new 308, added: “The highly ambitious specifications submitted by PSA Peugeot Citroën for the new 308 focused on three areas of performance. The first was the importance of the vehicle’s dynamic features through its handling, steering precision and driving enjoyment. The second covered the energy efficiency required by the tyre to adjust to the vehicle’s lower weight and to reduce carbon dioxide emissions. The last key aspect was safety, as every effort was made to reduce vehicle braking distances on wet surfaces while maintaining tyre performance in other areas, especially longevity. For the Peugeot 308, the new MICHELIN Energy Saver+ tyre shortens braking distances on wet surfaces by 3 meters, reduces carbon dioxide emissions by 3 grams per kilometer and delivers remarkable handling without sacrificing tyre longevity.”

Denna Bowman, Head Office

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