The British International Motorshow offered Italian tyre manufacturer Marangoni the opportunity to raise its profile in the UK. The brand aims, primarily, at the performance market, but the company feels that it also appeals on the grounds of all-round performance and value.
The record crowds at London’s Excel exhibition centre were impressed by the Progetto Marangoni Toyota Yaris, exhibited on the Santa Pod Raceway stand. Marangoni claims to have received “a huge number of requests for information on the Marangoni product, with visitors clamoring for information and the right Marangoni tyre choice for their cars”. The show helped to cement Marangoni’s growing reputation amongst knowledgeable motorists.
Following on from their London success, the company took its roadshow to Scotland, where the Marangoni Toyota Yaris featured at both the Ultimate Street Car Show and the Scottish Tuning Show. Marangoni received plaudits at both events and has certainly increased its profile as a result.
Derek Carruthers, global sales and marketing director at Marangoni, was extremely pleased with the campaign, saying, “With the British International Motorshow and Knockhill event coverage, together with our mainstream performance event programme through the summer, we have taken the Marangoni story direct to our potential customers. Not only are we successfully demonstrating our brand credentials to enthusiastic consumers but we are also directing them to our dealer network. Marangoni brand awareness and acceptance is growing rapidly and I am sure that our pro-active UK partners will maximize the sales and profit opportunities that our programmes are creating. Do watch out for further exposure before the end of the year and onward into 2009”.