Highways Agency receives ‘outstanding’ award from tyre safety group

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The Highways Agency has taken top honours for its work to raise public awareness about tyre safety at an inaugural award ceremony.

The ‘Outstanding Contribution’ award was presented as part of the first ever TyreSafe Awards, which celebrated the activities and achievements of a wide range of businesses and organisations in encouraging better tyre care and maintenance.

Stuart Jackson, chairman of TyreSafe, praised the work of the Agency: “Tyre safety remains a serious concern in the UK, but on our own, we can only achieve so much. The work of our partners and members really brings to life what we do and today’s awards is just a small way of acknowledging and sharing this.

“The Highways Agency is a thoroughly deserved winner of our principal award after such a fantastic couple of years supporting us, which has ensured that tyre safety is very firmly established and represented on the road safety agenda at the very highest levels.”

Promoting tyre safety has become a key priority for the Agency this year which has launched a number of high profile initiatives to significantly raise the profile and promote understanding of about the importance of regular tyre care and maintenance.

Tyre safety messages were placed for the first time on variable message signs around the UK’s strategic road network, while alarming CCTV clips of tyre related incidents posted on social media sites and an educational animation were all part of its campaign.

Denna Bowman, Head Office

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