Motorists considering fitting winter tyres to their vehicles will be interested to learn that the new Goodyear UltraGrip Performance Gen-1 has claimed the top spot in the 2015 Auto Express Winter Tyre test.
The eagerly-awaited test highlights top performing winter tyres and Goodyear tyres is confident that the coveted win will steer motorists in their direction when it comes to choosing their winter tyres.
The leading UK automotive magazine tested eight premium tyre brands in size 225/45R17 at Nokian’s ‘White Hell’ proving ground in Ivalo, northern Finland. There were 14 intensive tests on snow, wet and dry as well as noise and rolling resistance.
The new UltraGrip Performance Gen-1 came out on top, performing particularly well in the Snow Tracton, Curved Aquaplaning and Circle and Handlng tests.
Kim Adams from Auto Express reported on the overall performance of the tyre: ‘Impressive debut in our Winter Tyre Test from a great all-round performer’.
Adams also reported that the tyre’s ‘grippy tread worked in deep water, too, making some designs look ordinary in the curved (aquaplaning) test’.
The report mentions the particularly impressive front end grip of the tyre which allowed the throttle to be applied with limited wheel spin. According to Adams ‘the keen turn-in was there in the dry, too, particularly when changing direction’.
Kate Rock, PR Manager for Goodyear Dunlop UK, welcomed the result and said: “We are thrilled to have taken the top place in this important tyre test. Market research tell us that tyre test wins are an important and influential factor in the decision making process for tyres.
“We are pleased that Auto Express continue to take tyre testing so seriously. Influential tests like this enable the consumer to find an independent view of tyres in the market place and which tyres are best for them. The fantastic result we have been awarded will help us to win the hearts of the consumers.
“To win this test gives us even more to shout about with regard to these market leading products.”
etyres supply and fit a wide range of winter tyres to suit all vehicles and budgets. etyres customers also benefit from its mobile tyre fitting service, which means they can have their new winter tyres fitted at their home, so they can easily store their regular tyres over the coming months. etyres will return in the spring and swap the tyres back again for a nominal fee.
Denna Bowman, Head Office