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Etyres News Team Profiles

Denna Bowman


joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia
has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall
joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Delighted tyres customer wins sat nav in prize draw
Apollo factory ships out first O/E tyres shipment »

German Grand Prix presents strong demands on tyres

Reading: German Grand Prix presents strong demands on tyresTweet This: Send Page to Twitter

By Alex Kapadia

Slick tyres will return to Hockenheim for the first time in 13 years as the German Grand Prix weekend gets under way.

Hirohide Hamashima, director of motorsport tyre development for Bridgestone tyres, said: “This will be the first time that we have raced at Hockenheim with slicks since 1997, and the circuit configuration then was very different.

“The circuit layout features a long left hander before the hairpin where it is important to have good stability. After the hairpin, there are strong traction demands on the rear tyres. Elsewhere, a good overall balance is required.

“We have a unique opportunity with the nature of the Hockenheim circuit allowing us to bring the softest and the hardest tyres from our range. This should provide a challenge for everyone and should be interesting.

“The weather will play a factor too. If it is hot then the super soft will be a challenge to manage for stability and durability. If it is cold then ensuring the hard is in its temperature operating window will be a tough task.”

Hiroshi Yasukawa, director of motorsport for Bridgestone, added: “Germany is one of the biggest and most important automotive markets in Europe, so it is imperative that Bridgestone has a strong presence here.”

He went on: “We have recently seen a significant increase in the television audience figures as there are several German drivers this year, and of course the return of Michael Schumacher has had a positive impact.

“I am also interested to see the effects of bringing the hard and super soft compounds to this race.”

This entry was posted on Wednesday, July 21st, 2010 at 6:11 am and is filed under Bridgestone, News. You can follow any responses to this entry through the RSS 2.0 feed.

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