FT Examine Price Vs Performance in Tyres
The Financial Times has taken a closer look today at the question of price verses performance in the world of tyres.
In an interesting report on the tyres market it states: “Visit any car-parts shop and there is nothing at first sight to reveal that the round, black tyre made by Continental in Germany differs from the round, black tyre made by Wanli in China - except that the European-made one costs €100, while the latter is just €40.”
The gist of the article is that while European tyre manufacturers have been investing in technology to improve performance and fuel efficiency, their Chinese rivals have been churning out cheap and inferior alternatives.
As a result, sales of the budget tyres have been shooting up.
But Europe is pinning its hopes of solving the problem on an EU-wide labeling scheme, due to come into effect in the near future, which will show the energy-efficiency of every tyres (similar to that used on white goods like dishwashers).
The buyer will then be able to see how the more expensive tyre could save up to 20 per cent of a car’s fuel consumption.
But for vehicle owners who want to get the best tyre they can afford, the answer is just a click away.
Etyres, the UKs leading online tyres company, offers a free mobile fitting service, which means its overheads are low and so it passes the savings on to customers in the form of cheaper prices for premium brand tyres (including Bridgestone and Michelin) – up to 40% lower than the leading high street tyre depots.
Denna Bowman, Head Office
Number: Z8037079
Reg: NKF419
