etyres help students drive home safely for Christmas

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With books, washing and hearty appetites, thousands of students will be driving home for Christmas around now after a long term at university and etyres is keen to help them stay safe on their journey.

Our etyres Birmingham team took part in a very busy tyre checking day at Harper Adams University in Telford and while we were delighted with the number of students who turned up to get their tyres checked for free, we were surprised that the majority were unaware of the minimum legal tyre tread depth requirement or the correct tyre pressures for their vehicle.

Half of the vehicles we checked had at least one tyre that was 20 per cent below the recommended pressure and 10 per cent were below 50 per cent.

Richard Allin, etyres sales and marketing manager, organised the event at the university, from where he himself graduated with an honours degree in Agri-food with Marketing and Management. “The tyre check came about as I thought back to my time as a student and the lack of checks most of us did during term time,” Richard, who has worked in marketing for arts and charity organisations before moving into the automotive sector, explained.

“Most of my course mates had 100 miles-plus to drive home and we had little thought about whether our tyres might have gone down in the months since the start of term.

“Having been part of the recent Road Safety Week and checked thousands of tyres, we discovered a number of bald, damaged or punctured tyres which the drivers had no awareness of and we have likely prevented some serious road accidents by spotting these issues.

“We also found that few motorists knew how to check their tread depths or pressures and we are working to educate drivers how to do this.”

Jo da Silva, Acting Student Services Manager for Harper Adams, added: “We were more than happy to welcome etyres to the campus.

“We run a series of events throughout the year to help keep our students safe on the roads, so it has been great to see them taking up etyres’ kind offer. We wish them all a safe journey home for the Christmas holidays and back to Harper Adams in the new year.”

Denna Bowman, Head Office

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