By Denna Bowman
The decision to fit Michelin Energy Saver tyres to the new Toyota Yaris has three big benefits for buyers – it will reduce their carbon footprint, cut fuel costs and could reduce their car insurance.
The tyres contribute to the low environmental impact of the new 1.0 VVT-i version of the model reducing carbon dioxide emissions by four g/km and cutting fuel consumption by 0.2 litres/100 km.
As a result, buyers may be able to minimise their impact on the environment, save money at the pump and cut their comprehensive car insurance costs.
Michelin claimed the new tyres also mean drivers of Toyota’s compact city car can expect a more comfortable ride, superior grip and longer tread life.
Michelin announced that it is working closely with Toyota in order to create “simple, affordable solutions designed to make cars safer, more economical and more environmentally-friendly”.
The two companies joined forces to achieve this result with research and development teams coordinating their efforts in a number of areas to obtain the balanced performance the carmaker was seeking. Innovative solutions were introduced for the rubber compound, which integrates new forms of silica, as well as for tyre design and production processes.
For more than 15 years, Michelin has focused its innovation strategy on reducing its tyres’ impact on vehicle fuel consumption. In 1992, Michelin demonstrated that integrating silica in rubber compounds would reduce the tyre’s energy requirement while optimising performance in other key areas such as grip and wear-resistance.
Since the market launch of these first tyres, Michelin has helped to generate fuel savings of more than 10 billion litres, thereby reducing the amount of carbon dioxide released into the atmosphere by more than 25 million tonnes.