Arsenal Football Club have teamed up with Cooper tyres for a new long-term partnership that will see the Melksham-based firm become an official partner of the Premiership club.
The sponsorship deal, which will begin ahead of the 2014/2015 season and will help to boost the tyre manufacturers brand image, was announced at the Arsenal Training Centre.
Vinai Venkatesham, Arsenal sales and marketing director, said: “We’re thrilled to have Cooper Tire Europe on board and they join our expanding family of Commercial Partners. Cooper is clearly entering an exciting new era and going from strength to strength as a brand, so now is the ideal time to welcome them to the Club as an Official Partner.”
Sarah McRoberts, marketing communications manager for Cooper tyres, manufacturers of 4×4 and performance passenger tyres, added: “We’re extremely happy to have secured this agreement with Arsenal Football Club, which is a truly world-class club. The sponsorship made perfect sense to us at Cooper as we share a real affinity with the club and its fans. Together, we are all driven by success and we’re very much looking forward to what I’m sure will be a very successful partnership.”
The exclusive sponsorship designates the 100-year-old Cooper brand as the first ‘Official Tyre of Arsenal Football Club’ for Europe, Russia, Middle East, South Africa and selected North African countries. It will involve the development of various advertising campaigns, marketing programmes and promotions designed to increase awareness and visibility of the Cooper brand.
The Cooper brand will be splashed across Emirates Stadium, with the sponsorship including pitchside and matchday programme advertising. Cooper will also be hosting customers from Europe, Middle East and Africa at Arsenal home games.
etyres supply and fit a wide range of Cooper tyres and customers benefit from its convenient mobile fitting service at their home or work, plus a special discount of £25 off four or more new tyres and £10 off two or three new tyres.
Denna Bowman, Head Office