Football fans are used to seeing the names of their various team sponsors emblazoned round the side of pitch, but the trick for the companies forking out fortunes for this privilege is linking your brand to a memorable moment – which is exactly what Cooper tyres did when it teamed up with three top Arsenal midfielders.
Cooper tyres visited Arsenal’s training ground and set Lukas Podolski, Santi Cazorla and Mesut Ozil the Precision Challenge whereby they were instructed to kick a football through tyres lined up in the top corner of a goal.
The players were asked to plant a shot through a bespoke designed structure topped with four of Cooper’s Zeon CS Sport performance tyres. The players were tested in two challenges – one with a single tyre suspended in the goal, and the other with four consecutive tyres
While German World Cup winner Podolski came out on top of the contest, scoring twice through the single tyre in the final, and Cazorla was the only one of the three to beat the four-tyre structure, the lure of the competition was too much to resist for the rest of the watching Arsenal squad – Alex Oxlade-Chamberlain, Alexis Sanchez, Jack Wilshere, Aaron Ramsey, Joel Campbell and even goalie Wojciech Szczesny were among the players who piled in to have a go at the Cooper challenge.
The fast and furious fun that resulted can be seen in this video released by Cooper.
Cooper tyres became the first “Official Tyre” of Barclays Premier League club, Arsenal, earlier this year claiming its partnership reflects the values that Cooper and Arsenal share – a passion for performance and the drive for success. The multi-year deal will see Cooper, which has its European technical centre and headquarters in Melksham, Wiltshire, support the London club for at least the next five Premier League seasons.
Sarah McRoberts, Europe Marketing Communications Manager for Cooper tyres, said: “We were only expecting to have the three players taking part but the rest of the team at the Arsenal training ground were intrigued by the accuracy test we’d set up.
“Before long, they all wanted to have a go and prove they were the best. The test certainly seemed to provide a decent challenge, even for world-class players like these and it was fascinating to see how players of their calibre adjusted after each kick to get closer and closer to the mark until they nailed it.”
Click here to watch the tyre challenge video.
Denna Bowman, Head Office