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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Coroner voices concerns about old tyres after fatal car accident
Tyres blamed for Schumacher’s disappointing return to F1 »

Bridgestone pleased with performance of extreme tyres in Germany

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Bridgestone were delighted with the performance of their extreme allocation tyres during the German Grand Prix today.

The decision to use the super-soft and hard tyres introduced another element of excitement to the race - which ended in a second 1-2 win for Ferrari - with tyre strategy playing an important role for the Formula One teams.

Hirohide Hamashima, director of motorsport tyre development for Bridgestone, said: “Both compounds worked better than we expected. The super soft lasted very well. A good example of this was Jenson Button who was to gain position by staying on the super soft for his first stint longer than the other front runners.

“The hard compound did take longer to warm-up than we usually see with the prime tyre, and we saw evidence of this in the race with locked brakes, less grip in the corners and lower traction before it was in its correct temperature operating range.

“I believe that today was a good illustration of the strength of our development engineers in Japan.

“These tyres were designed before the start of the season, and we have many changes such as the narrower front tyres, and no more refuelling meaning heavier cars. Despite this, our engineers have produced tyres capable of working well with this season’s cars, even when we try an extreme allocation as we did here.”

Alex Kapadia, Operations Team

This entry was posted on Sunday, July 25th, 2010 at 4:35 pm and is filed under Blogs. You can follow any responses to this entry through the RSS 2.0 feed.

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