By Katherine Clarkson
A campaign hit the road this week aimed at reminding drivers that keeping their car tyres properly inflated has sound economical and ecological consequences.
The organisers of the “Be Tyre Smart Week” aim to drive home the message to Canadian motorists that they could make a massive impact by making sure their tyres are inflated to the correct level.
They could reduce carbon dioxide emissions by one million metric tonnes and cut fuel spending by nearly £330 million, according to data from the government agency, Natural Resources Canada.
During “Be Tyre Smart Week”, tyre retailers, distributors and manufacturers will be reminding motorists to use a reliable tyre gauge once a month to ensure their tyres are inflated to the vehicle manufacturer’s recommendation.
But UK vehicle owners and motorists around the world can also benefit from taking heed of the Be Tyre Smart message.
The Canadian campaign is run jointly with the RAC, which claims that nearly 70% of personal vehicles on Canada’s roads have at least one tyre that is over or under-inflated, including 23% with at least one tyre seriously underinflated by more than 20%.
Glen Maidment, RAC President, said: “For Canadian drivers who care about the environment — not to mention fuel savings and safety — there is no easier way to fight climate change than measuring tire pressure monthly.
“Gaining the best possible tyre-related fuel economy and performance is easy for motorists who take the time to perform a few simple procedures to ensure their tyres are always properly inflated.”