Apollo tyres team up with Man U for latest brand awareness initiative

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Apollo is continuing to play on its sponsorship links with Manchester United to boost its brand awareness in the UK.

Its latest initiative is a continuation of the ‘Go the Distance’ ethos, and sees the tyre company and the Premier League football club releasing a set of skills challenges to give football fans the opportunity to win a VIP trip of a lifetime to Old Trafford for one of the games of the season.

It is part of their shared commitment to preparing solid foundations for the next generation of football talent. This began in August when the tyre major launched a new state-of-the-art ‘Go the Distance’ community pitch within the Old Trafford premises.

Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, commented: “We are very proud and excited to launch the first of the three ‘Apollo Challenges’ videos. Agility, Accuracy and Control are the core skills for any footballer, and are also facets of any great tyre. The ‘Go the Distance’ pitch and the Apollo Challenges are designed to help all players to lay the foundations for a successful future, which is why the activity online and in communities is so important to us.”

The first Apollo challenge sees Manchester United and Spain international Juan Mata demonstrate how to master the first of three important skills, agility, by guiding fans through a test for improving this key skill.
Subsequent challenges will be launched in October and November and involve different members of the Manchester United squad, including Ashley Young and Marouane Fellaini.

Richard Arnold, Apollo Manchester United Group Managing Director, commented: “Being able to practise these three core skills is crucially important to the development of any player. By teaching the value of these skills and the value of going the distance in training Manchester United and Apollo hope to inspire players to achieve their full potential in the game and in life.”

Denna Bowman, Head Office

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