Sales of run-flat tyres appear to be increasing rapidly. Bridgestone Tyres announced the sale of it 10 millionth run-flat in April of this year.
Bridgestone introduced run-flats in the early 1980’s. The first tyres were designed for use on vehicles for physically disabled people, and the tyres were not fitted to production vehicles until 1987. Sales have increased since 1999 as the tyres became the standard fit on a number of vehicles, and the company sold tyre number 5 million in 2006. This sales figure has now been doubled in less than two years.
Run-flat tyres are a strategic product for Bridgestone, and the company points to their environmental benefits. Run-flats reduce fuel consumption and rubber consumption. Bridgestone is confident that the run-flat market will continue to grow in the next few years, and the company is determined to develop its position as a leader in this sector of the market.