Yokohama are continuing to squeeze every drop of publicity out of their new technology which uses oil from orange peels in the production of tyres.
According to caradvice.com.au: “Yokohama’s new tyre technology is set to give peeling out of pit lane a far more literal meaning.”
The Japanese tyres manufacturer has refined a formula which allows it to use the oil from waste orange peels in the production of tyres, reducing the amount of petroleum required by up to 80 per cent.
Yokohama director of strategic marketing, Mark Chung, said his company had been working on the technology for the past 20 years and recent testing in the Porsche GT3 Class series had been successful.
“Most eco-tyres are just a harder compound, which means they have less grip until they heat up, but the base temperature of an orange tyre is better.
“It’s also stickier at heat, because the natural rubber and orange oil interact,” he said.
Chung said braking performance and wear for the street version was similar to other tyres and that the only noticeable difference was slightly more squeal when the car was pushed hard.
Initially pitched at after-market sale to environmentally conscious drivers, the orange tyres have 22 percent lower rolling resistance than those on a Toyota Prius, maintain pressure almost twice as well and weigh around one kilogram less than many competitors.
Yokohama are marketing the tyres as replacements on the Mini Copper, Toyota Prius, Honda Civic Hybrid and Insight.
Denna Bowman, Head Office