By Alex Kapadia
Yokohama will be exhibiting their tyres at the Dubai International Motor Show 2009, which will run this week.
In addition to the new ADVAN dB, Yokohama will be promoting a number of its latest tyres which have not been released in the Middle East market. The company will highlight the performance as well as fuel efficiency of its tyres.
And it will also take the opportunity to unveil its new corporate visual “Samurai” theme.
This will be the 10th Dubai Motor Show, which is held every two years. At the Dubai Motor Show 2007, more than 600 automotive-related companies exhibited, and there were more than 100,000 visitors, primarily from neighbouring countries.
The green theme is expected to dominate the show, even overshadowing the world’s fastest car and the world’s most expensive car.
Most exhibitors at the event will be vying for the attention of environmentally conscious consumers with a range of alternative-fuelled vehicles.