With environmental issues becoming increasingly important to consumers, Yokohoma is exhibiting its eco-friendly range of tyres at EVER Monaco 2011 – the Ecological Vehicles and Renewable Energies International Conference and Exhibition.
The Japanese tyres manufacturer is displaying the BluEarth-1, the first product in its new eco tyres series BluEarth, which will be released in Europe next month.
According to Yokohama: “BluEarth-1, the flagship model of the series, delivers performance friendly to people, including a more comfortable, quieter ride and reduced tire noise outside the car, in addition to high levels of both environmental performance and safety.
“Based on its environmentally, human and socially friendly concept, the BluEarth series aim to reduce specific burdens on drivers, passengers and surrounding living environments while realising both improved fuel efficiency through reduced rolling resistance and superior safety performance. Yokohama Rubber plans to expand its marketing of the BluEarth series worldwide.”
EVER Monaco, which runs from March 31 through April 3 in the Principality of Monaco, was launched in 2006 with the support of HSH Prince Albert II of Monaco.
It consists of an eco car section displaying electric vehicles (EVs), hybrid cars, fuel cell electric vehicles and related parts, and a renewable energy section featuring technologies using natural energies.
Last year, about 70 companies and organisations exhibited, drawing about 10,000 visitors.
Denna Bowman, Head Office