Although half of the UK’s driving population is female many feel vulnerable when putting themselves through the buying experience, according to a new study.
Many female motorists experience the same sense of unease when buying car tyres from traditional high street depots.
However, when they chose etyres, the UK’s leading online tyres retailer, they feel reassured that they are not going to be exploited for their lack of knowledge.
Any customer who orders from etyres can rest assured that the mobile fitters will not try and sell them other items – because etyres only supplies and fits pre-ordered tyres and car batteries.
In certain cases customers will even be informed that they don’t need new tyres when they have been wrongly advised by a garage or depot that they are illegal and need replacing urgently.
According to HPI, the UK’s leading independent vehicle information specialists, four in five women questioned by the firm believe understanding the vehicle’s history was the most important thing when buying a used car, but feel uncertain about carrying out the checks themselves.
Instead many women admit they would rather place the onus on the car dealer, their partner or male friends to actively check out a vehicle and seek confirmation of its history.
The research also found that when women were buying a used car they had to ask to see this information rather than it being volunteered automatically.
Nicola Johnson, business manager for HPI, said: “While female buyers are just as aware as their male counterparts of the pitfalls of buying in the used car market, they feel much more vulnerable about putting themselves through the buying experience.”
HPI is urging women to arm themselves with information and advice to help them carry out the checks themselves and avoid any nasty surprises later down the line.
Oliver Hall, Operations Team