American Super Bowl of course! Amidst all the doom and gloom of the motor industry, Bridgestone tyres will play for laughs with its Super Bowl Sunday ads – with the help of Mr Potato Head.
With an estimated 100 million viewers sitting down to watch the big game, Bridgestone tyres reckon the 30 second ads are worth every cent of the $3 million – because they are running two!
Some motor industry folk are questioning the business sense in lavishing so much money on a marketing campaign, when the market is in dire straits.
But despite the fact that the new car sales are in freefall, the tyres maker will hope the viewers on 1st February will remember the Bridgestone brand name when they need replacement tyres to keep their old cars in good shape.
It’s a gamble, but if the commercials hit the mark with the viewers and they remember the Brigdestone name, they could be laughing all the way to the touch line.