On 5th January etyres had the largest number of hits on its website in its 17 year history.
As the credit crunch starts to bite, savvy consumers are turning to the internet to find the best deals on essentials, like car tyres, and industry reports show that e-commerce is flourishing in certain sectors.
Also in line with the rising website hit rate, etyres has experienced 40% growth in year-on-year sales.
There was more good news from high street retailers backing up evidence of the e-commerce boom.
Debenhams have reaped the benefit of investing in e-commerce. It reported positive financial results for the Christmas period due to a strong trading performance helped by its website.
The department store chain announced that its online business Debenhams Direct has increased visitors by 39.2% and sales by 37.4%.
Chocolate retailer Thorntons also reported web sales jumped 24.7% for the 12 week run up to Christmas.