By Denna Bowman
A major US tyres group has created a green body to promote environmental awareness across the industry.
The Tyre Industry Association (TIA) has launched its new Environmental Advisory Council (EAC) to spread the green message via distribution of strategic information, educational programmes and other services.
The EAC replaces the Tyre and Rubber Recycling Advisory Council, which covered the tyre recycling sector.
According to TIA officials: “The EAC will go further… by expanding this initiative to include all facets of the tyre industry.
“For TIA members and the tyre industry, this means examining every aspect of their business to be energy-efficient, ensure safety, reduce waste and to use methods that reduce, reuse, repair and recycle tyres.”
He added: “It is clear that green issues are becoming more and more enmeshed in both our personal and professional lives and thus, I want to take a broader, more holistic approach to how tyre dealers and the tyre industry can better understand and implement green concepts and practices.”