By Denna Bowman
Westlake Tyres has confirmed that it will exhibit at next years Brityrex International exhibition in Manchester.
The world’s 10th largest tyres company is a fast-growing giant of the global tyre industry, with annual sales in 2010 of more than $3 billion.
The company announced its presence among the top 10 global producers earlier this year and intends to build further on that position with the opening of its eleventh manufacturing plant, in Thailand in 2012.
Westlake’s decision to support the UK’s leading tyre exhibition represents a major boost for Brityrex, which has long sought to attract major tyre manufacturers to become involved in the event.
Paul Farrant, Managing Director of Brityrex organiser ECI International, commented: “Having Westlake as an exhibitor is a tremendous boost for the exhibition and a real coup.
‘We look forward to working with one of the real giants of the manufacturing industry and hope that their decision will influence other major suppliers to get behind making Brityrex a real success in 2012.”
Commenting on the decision, Harjeev Kandhari, Managing Director of Westlake’s European marketing operation, Eskay Tyres, said: “As a leading global tyre manufacturer we are an active supporter of specialist industry shows around the world.
‘We believe the UK should have its own exhibition that fully represents the status and prestige of the market. The only way for that to happen is for the major players, like Westlake, to get behind Brityrex, and by pledging our support we hope others will also be persuaded to show the same commitment.”
Brityrex International 2012 will be held at a new venue, the prestigious EventCity close to the Trafford Centre. It will bring together dedicated tyre and equipment trade exhibitors and buyers from across the UK and overseas from Tuesday 9th through to Thursday 11th October 2012.