We have just read a really interesting article by Dave Crinson, sales manager, car fleets UK and ROI for Michelin tyres, about how we can learn valuable lessons from fellow European motorists.
Crinson points out that while the weather is our nation’s favourite topic of conversation we are ill-prepared to deal with it when it blights our roads.
“Certain industries try and encourage forward thinking – supermarkets are already selling Easter eggs!” he wrote in Fleet News, “but in terms of cold weather tyres, the UK is still years behind its European counterparts.
“Between 2009 and 2011, the cold weather tyre market grew by 50% in Europe, and in 2011 alone a total of 100 million cold weather tyres were sold on the continent.
“That means cold weather tyres accounted for one out of every three tyres sold in Europe*.
“Perhaps that is not such a surprise when you consider that the use of cold weather tyres is mandatory in 11 European countries: the Czech Republic, Estonia, Finland, Germany, Latvia, Lithuania, Luxembourg, Norway, Romania, Slovenia and Sweden.
“But when is the weather-obsessed UK going to seriously catch on to the importance of having two sets of tyres to maintain safe driving throughout the year? Especially fleets which rely on mobility for business.”
He observes that while many ambulance services, utility companies and supermarket delivery services have adopted winter tyres, all fleets which take duty of care and safety seriously should be looking at the options.
You can read the article in full at https://www.fleetnews.co.uk/blog/entry/cold-weather-tyres-fleets-need-to-learn-lessons-from-europe/45875/.
Denna Bowman, Head Office
*Statistics provided by Logiciel Channel Planning TGI (2011)