While the teams and the drivers get set to fight it out for pole position at the German Grand Prix this weekend, there is already one clear winner.
Bridgestone, the solder supplier of tyres for the Formula One teams, is delighted to return to Germany where it enjoys strong support.
Tyres boss, Hiroshi Yasukawa, director of Bridgestone Motorsport, said: “Germany is a good market for Bridgestone and one where we experience high levels of brand awareness.
“Our participation in Formula One has played a big part in building this brand awareness and we always have strong support in the home country of so many major motor manufacturers.
“We are always happy to return to a venue which has rich history for us in the early days of Bridgestone’s motorsport participation.”
After a break of three weeks since the British Grand Prix at Silverstone, where Jenson Button came sixth and we won’t even mention poor old Lewis Hamilton, the teams and the fans are gearing up for an exciting run round the Nurburging circuit on Sunday.
Alex Kapadia, Operations Team