Continental tyres have thundered onto the big screen in a blockbusting movie that’s more about cred then tread.
They are the official car tyres of the latest Fast and Furious movie, which roared into first place at the box office when it was released in the US this weekend.
And what better way to get your message out there then to have ultra cool star Vin Diesel drawl: ‘I am looking for a black Grand National with a big block engine and a set of Continental tyres!’
What an inspired piece of product-placement!
Travis Roffler, NAFTA Marketing Director, added: ‘That is the first time I have ever heard a tyre company mentioned by name in a movie.’
This is the fourth instalment of the full-throttle Fast and Furious street racing series, and the Continental and General Tyres can be seen throughout the movie on the vehicles.
A ContiSportContact can even be seen on a movie poster!
By Katherine Clarkson