Despite the economic downturn one tyres company has increased its car tyres market share in the UK by more than 4% in the last 4 months.
Goodyear Dunlop UK and Ireland tyres states it has reached a two year peak of 27.1% of the market during the last third of the year.
The success has been spread over the company’s four major tyres brands, including European-developed Fulda and Sava, in addition to the best known Goodyear and Dunlop names.
This is a shot in the arm for the tyres firm, because although demand is down for tyres for new vehicles there is still a market for replacement tyres as owners fork out to keep their cars safe and in good shape.
Mark Brickhill, group managing director, said that the Birmingham-based company’s strong and diverse portfolio of brands has been the key to gaining market share in challenging conditions.
While the rest of the market was declining by 0.6 per cent, Goodyear Dunlop’s December consumer sales were 6 per cent higher than in the same month in 2007.
The company says that its share of Market has been growing steadily over the last four months, reaching its aforementioned peak in December.