Michelin tyres have launched a fascinating insight into their world – past, present and future – called L’Aventure in Clermont-Ferrand.
The French tyres manufacturer exhibition encapsulates 120 years of innovation in a self-guided tour, which includes many multimedia screens and interactive displays which allow visitors to build in their own experience.
One of the technical innovations on display is the “fly cage,” which clearly shows the principle of the radial tyre as well as the many components used in its manufactures.
The public can also see in real time the process involved in manufacturing a tyre, a complex product despite its simple appearance.
With their newly acquired knowledge of mobility solutions, visitors then move on to get a glimpse of the future, as envisioned by Michelin research teams.
One display enables them to take a simulated test ride on one of three tracks at the Michelin Technology Centre. Strapped into a bucket seat in front of a screen, they can experience all the sensations felt by Michelin drivers out on the test track.
Visitors also learn about Michelin’s research priorities for the future, which focus on solutions intended to protect the environment.
The exhibition opens to the public on 31st March 2009 and for more information about opening hours, admission rates and advance bookings go to www.laventuremichelin.com (an English version will be available shortly).
Denna Bowman, Head Office