By Denna Bowman
Despite the economic gloom internet shopping continues to soar with February online sales growing 13% from last year, accourding to IMRG Capgemini.
Year-on-year sales at etyres, the UKs largest online tyres retailer, have mirrored this trend with more consumers turning to the web to track down bargains on essentials, like tyres.
However, while overall internet sales for February were down 11% from January, etyres figures were up by over 10%.
Online sales are continuing to outperform the ailing high street and growth has been consistent for the last eight months, as e-retail tramples over the numerous high street casualties.
Mike Petevinos, Head of Consulting for Retail for Capgemini UK, said: ‘Year on year growth for e-retail continues in stark contrast to the high street. Consumers are still turning to the internet to make their purchase decisions and ensure their disposable income goes further.’
Tina Spooner, Director of Information at IMRG concluded: ‘Despite the uncertain economic climate, the e-Retail market continues to grow and shows resilience during the recession. With high street sales remaining flat in February, it is evident that consumers are using the web as a means to making the most of their shrinking disposable income.
‘Recent research found that 87% of UK consumers are making changes to their spending patterns, with many preferring to plan purchases and avoid impulse buying. Internet shopping allows consumers to achieve these goals, while at the same time offering the convenience, choice and competitive pricing that shoppers demand.’
etyres offers a convenient mobile tyres fitting service which means there are no expensive garages or large overheads to inflate prices. Instead savings are passed on to customers in the form of prices up to 40% cheaper than the leading high street depots.