Yohohama tyres is continuing its long-term ‘Forever Forest’ project which aims to plant 500,000 trees and create 25 acres of new forest during the next decade.
The latest tree planting ceremony took place at the Yokohama Tyres Manufacturing facility in Thailand and other sites will be developed and expanded in countries including Japan, the US, China and the Philippines.
|The purpose behind the environmental preservation scheme, which started in 2007, is to create forests around factories and similar facilities, which will absorb carbon dioxide from the atmosphere and will contribute to their local communities in many other ways, including providing an evacuation site at time of earthquake.
At the Yokohama company’s Hiratsuka factory, 38 miles southwest of Tokyo, 30,000 trees have already been planted as part of this initiative.
The ceremonial planting, supervised by Professor Emeritus Akira Miyawaki of Yokohama National University, attracted more than 3,500 people to the facility. Dr. Miyawaki is a biologist known for the concept of “potential natural vegetation”, choosing plants that are supported by existing conditions without human intervention.
He has guided more than 1,500 tree-planting efforts worldwide and helped plant 30 million trees. Also participating in the ceremony was former Formula One driver Ukyo Katayama and noted Japanese automotive journalist Tadashi Tateuchi.
Yokohama Tyre Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based the Yokohama Rubber Co Ltd, a global producer and distributor of premium tires since 1917.
Yokohama is a strong supporter of the tyre care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration.