Environmentalists will be giving Timberland the rubber stamp of approval for their new line of trendy footwear made partly using old tyres and plastic bottles.
The Earthkeepers 2.0 footwear range have impressive green credentials – the soles consist of 42% recycled rubber, derived from waste such as old tyres, while the linings are made from 50% recycled PET – polyethylene terephthalate, the plastic used in drink bottles.
Even the leathers of the Earthkeepers 2.0 footwear come from gold and silver-rated tanneries, which are commended for their environmental performance in treating wastewater and reducing energy usage and waste..
The boots and shoes even retain their green credentials when they reach the end of the road, because they have been designed to be disassembled and easily recycled when worn out.
With this feature, 70% of the shoe’s components will be kept out of landfills and can be reused in future footwear.
Apparently consumers can return their old Earthkeepers boots to Timberland stores for recycling.
Denna Bowman, Head Office