Can you guess who produces the most tyres annually?
Pirelli? Michelin? Goodyear? They would be the obvious suggestions. But they would be wrong.
The answer is Lego. The toy maker produces 306 million tyres a year which makes it the biggest tyre manufacturer in the world.
Whether it’s ‘fat ones’ for the Tiny Turbo stock car or ‘oversized ones’ for the Monster Jumper, each small, black rubber tyre is manufactured to look just like the real thing.
This attention to detail is typical of the Lego brand. When a team of professional Lego Model Builders created a gigantic, silver Formula 1 racer – built with no less than 249,172 Lego elements – they turned to tyre specialist manufacturer Bridgestone to provide the real tyres.
The Lego Group was founded in 1932 by Ole Kirk Christiansen and was passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way in the last 77 years, from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s largest manufacturer of toys.