Great to see Shell is bringing petrol pump attendants back to 300 of its forecourts – and the helpful staff will even check customers tyres.
What a great idea, especially for anyone who forgets to keep a regular check on their tyres, because the free service will save motorists time and hassle and help to keep them safe on the roads.
The up-side for Shell will be that it should encourage customer loyalty.
The Daily Mail reported: “To drivers of a certain age, they are remembered fondly. After motorists pulled into a garage, a man would emerge from a tiny kiosk, ask how many gallons were required and then proceed to ‘fill her up’.
“Today, the drive for profits means they have been phased out and garages have become the 24-hour self-service forecourts we all know.
“But in a remarkable turnaround, Shell is to reintroduce forecourt attendants at more than 300 of its sites by the end of the summer.”
Faced with cut-price competition from supermarkets, the company, which has almost 1,000 petrol stations nationwide, believes that offering free, customer-friendly service to motorists will encourage loyalty.
And in a throwback to a golden age of motoring, Shell’s AA-trained staff will offer basic car maintenance, such as checking tyres, as well as handling the petrol pump.
Ofcourse the Daily Mail could not resist getting a little dig in at women drivers, adding: “The service could prove popular with female motorists who have little knowledge of – or inclination to carry out – routine maintenance such as checking tyre pressures and topping up oil levels.”
Denna Bowman, Head Office