Be one of the first to see the new Michelin tyres ad on YouTube now.
The cute animated commercial focuses on safety and how the right tyres can help motorists when they are battling to drive in the rain.
It features the iconic Michelin Man handing out tyres to help Max and his son “get a grip” as they slipped and slid on the rain soaked roads.
It is the fourth ad in Michelin’s global advertising push featuring the theme ‘The right tyre changes everything’.
The new ad will appear this month on television, in print media and on the Web, as well as being displayed on the official Michelin Man Facebook page and YouTube channel.
According to the commercial the MICHELIN Primacy™ MXM4 tyre stops up to 29 feet shorter and has up to six percent better handling in wet conditions than a leading competitor, it helps keep you and your loved ones safe no matter what.
Don Byrd, vice president of marketing at Michelin North America, said: “The fourth piece of this campaign allows us to reinforce the Michelin brand message by showing yet another way Michelin tyres can offer consumers unparalleled performances in the industry.
“Wet-driving performance is a top priority for our consumers, and Primacy tyres deliver that performance and offer drivers peace of mind. The ability to stop nearly 30 feet shorter can make all the difference, especially in rainy weather conditions.”
You can see the ad at https://www.youtube.com/watch?v=FaIhaMpEQt8&feature=channel_video_title.
Harriet, Head Office