Famous for tyres and food guides, it seems Michelin have greased the way to combine the two with its latest product.
The Michelin Primacy MXM4 tyres, which are due to be launched on the UK replacement tyre market on 1st July, are a new luxury performance tyre containing a smattering of sunflower oil.
According to the French tyre manufacturer, the ingredient is used in the tyres compound to enable it “to maintain its edge in wet and snowy weather while still delivering safety, all-weather handling, great ride quality and comfort that luxury consumers demand.”
But the idea has got top motoring expert and Sunday Mirror columnist Quentin Willson in a bit of a stew.
Under the headline “Stop quicker with sunflower oil…” he told his readers in yesterday’s paper: “From July you can buy Michelin tyres impregnated with sunflower oil. Claimed to increase grip and improve handling, the Michelin Primacy MXM4 will stop 19ft shorter than its competitors because the oil maintains the rubber’s elasticity What next? Snow tyres from shallots, or low profiles from leeks.”
Denna Bowman, Head Office