By Denna Bowman
A parody of the Queen hit ‘Under Pressure’ has been used to promote the importance of making sure tyres are properly inflated.
TyreSafe, the UK’s leading tyre safety group, has created its own ‘Check Your Pressure’ music video which is posted on its site during the run-up to October’s annual Tyre Safety Month campaign
The catchy tune is accompanied by lyrics which deliver an important message, such as “Ch…ch..ch ..ch. Check your pressure. At least once a month. Ch…ch..ch..ch. Check your pressure. It’s not hard to do. And it keeps you safe”.
Other key messages include “Under-inflated tyres affects your handling and grip” and “tyres at optimum pressures keep your running costs low”.
The two minute video stars TyreSafe employees and campaign volunteers, crooning to camera and expounding the benefits of having properly inflated tyres, such as potentially saving lives, improving tread wear and reducing fuel and environmental costs.
Under-inflated tyres are much more likely to suffer a dangerous tyre failure, typically at high speed on a busy motorway or main road.
Another feature of the 2013 Tyre Safety Month campaign will be the posting of a new motorway safety message on highways in the UK – ‘Safe Tyres Saves Lives’.
Stuart Jackson, Chairman of TyreSafe, explained: “Every year, Tyre Safety Month gets bigger and better – and this year is no different.
“We’ve had a record year at TyreSafe, attracting a number of new and high-profile members. But Tyre Safety isn’t just about checking your tyres once a year in October, which is when UK weather turns colder and wetter. It’s about all-year round safety, checking your tyres at least once a month, summer or winter.”
Tyre pressure will gradually reduce and therefore regular checking and topping-up is necessary to maintain the vehicle manufacturers recommended pressure, which is included in the owners manual.