By Katherine Clarkson
Eighties pop princess turned horticultural-queen Kim Wilde has thrown her weight behind a company which is turning old tyres into garden mulch.
Every year Britain’s motorists discard about 50m tyres – enough to stretch from London to Sydney.
But Kim is throwing her star power behind a Cheshire company that turns old car tyres into garden mulch and chips.
Best known as the pouty lipped blonde who burst onto the pop scene in 1981 with her hit single ‘Kids in America’ she had turned her hand to a less glamorous passion – gardening.
Kim has taken a small stake in a company called Dunweedin’ which use started out using dirty old tyres as garden ornaments after the government baned the dumping of tyres in landfill in 2003.
The idea of having shredded car tyres spread over your garden may not sound appealing, but one of the advantages over wood bark, stones or other traditional options is that it is inert and absorbs no water.
It also acts as a weed suppressant – hence the Dunweedin’ name.
She is not taking a salary, but lends her names to promotions and writes articles spreading their message.